Welcome to visit Hyacinth！
Englishen
Hyacinth
Englishen
Current location：front page >> Fashion

Why are Tangli women’s clothing so expensive?

2025-12-17 22:19:30 Fashion

Why are Tangli women’s clothing so expensive? Revealing the value logic behind high-end women’s clothing

In recent years, TANG LI women's clothing has caused widespread discussion due to its high price. As one of the representative brands of high-end women's clothing in China, its single product prices can easily reach thousands of yuan, and some styles even exceed 10,000 yuan. Consumers can't help but wonder: How expensive is Tangli women's clothing? This article will use structured analysis to reveal the secrets behind its high price from the dimensions of brand positioning, material technology, design cost, market data, etc.

1. Brand positioning: targeting high-end consumer groups

The core user profile of Tangli Women's Clothing is high-income urban women aged 30-45. The brand strengthens its high-end image through the following strategies:

Why are Tangli women’s clothing so expensive?

Positioning dimensionsSpecific performance
price rangeThe average price of dresses is 2,000-8,000 yuan, and jackets are 5,000-15,000 yuan.
Channel layoutHigh-end shopping mall counters in first-tier cities (such as Beijing SKP, Shanghai Hang Lung)
Star collaborationSigned a first-line actress as a brand spokesperson for 3 consecutive years

2. Materials and craftsmanship: the pursuit of quality behind high costs

Compared with similar brands, Tangli’s investment in fabrics and production is significantly higher:

Cost itemindustry averageSugar power standard
Fabric sourceDomestic blended fabricPure natural materials imported from Italy/Japan
Single piece working hours2-3 hours8-12 hours (hand sewing accounts for 40%)
Defective product rate5%-8%<1%

3. Design and R&D: Originality creates premium space

Tangli invests 15% of its annual revenue in design and R&D, which is much higher than the industry average of 5%-8%:

  • Designer team: An international design team of 10 people based in Milan and Paris
  • Style update: 20-30 new styles are released every week, and more than 1,500 styles are available throughout the year.
  • Patented technology: Possess 7 garment pattern invention patents

4. Market performance: sales data under high price strategy

Despite the high price, sugar power has maintained rapid growth in the past three years:

YearRevenue (100 million yuan)Gross profit marginRepurchase rate
20218.268%42%
202211.572%51%
202315.3 (estimated)75%57%

5. Consumer evaluation: polarized reputation

According to social media monitoring data (last 30 days):

platformProportion of positive reviewsMain points of dispute
little red book63%“The tailoring looks slimming but the price is exorbitantly high”
Weibo41%“Good materials but homogeneous design”
Douyin55%“Suitable for important occasions, low cost performance for daily use”

Conclusion:Tangli’s high price is the result of the combination of brand premium, quality control and precision marketing. For consumers who pursue identity and unique design, its value may far exceed the price tag; but for users who value practicality, they still need to rationally evaluate the match between needs and budget.

Next article
  • Why are Tangli women’s clothing so expensive?

    check the details
    Why are Tangli women’s clothing so expensive?
    Why are Tangli women’s clothing so expensive? Revealing the value logic behind high-end women’s clothingIn recent years, TANG LI women's clothing has caused widespread discussion due to its high price. As one of the representative brands of high-end women's clothing in China, its single product prices can easily reach thousands of yuan, and some styles even exceed 10,000 yuan. Consumers can't help but wonder: How
    2025-12-17 Fashion
  • What kind of suspender skirt looks slimming?

    check the details
    What kind of suspender skirt looks slimming?
    What kind of suspender skirt looks slimming? 10-day popular outfit guideRecently, the discussion about suspender skirts to make them look slimmer has been very popular on social platforms, especially on Xiaohongshu, Weibo and other platforms, where many fashion bloggers and amateur users have shared their dressing experience. This article will combine the hot topics on the Internet in the past 10 days, analyze the se
    2025-12-15 Fashion
  • What kind of pants goes with a woolen coat?

    check the details
    What kind of pants goes with a woolen coat?
    What pants goes with a woolen coat? 10-day popular outfit guideWith the arrival of autumn and winter, woolen coats have become a must-have item for fashionistas. How to match pants to keep warm and fashionable? This article combines the hottest topics and outfit trends on the Internet in the past 10 days to provide you with practical suggestions.1. Popular outfit trend data in the past 10 daysRankingPopular combinati
    2025-12-12 Fashion
  • What brand is sanken men's shoes?

    check the details
    What brand is sanken men's shoes?
    What brand is sanken men's shoes?In recent years, Sanken men's shoes have gradually become a hot topic on social media and e-commerce platforms, and many consumers have become keenly interested in its brand background, product quality and cost-effectiveness. This article will combine the hot content of the entire Internet in the past 10 days to give you a detailed introduction to the brand information, market perform
    2025-12-10 Fashion
Latest articles
Recommended articles
Reading rankings
Friendly links
Dividing line