Decrypted Douyin hot meme: Why can mice fly? Inventory of hot topics on the Internet in the past 10 days
Recently, a nonsensical question on Douyin suddenly went viral:"Why do mice fly?"It triggered an upsurge of imitation and second creation across the entire network. This article will provide an in-depth analysis of the origin of this meme and sort out the hot topics on the Internet in the past 10 days.
1. The viral transmission chain of "Rat Terrier"
This meme originated from a joke video posted by Douyin user @ funny cute pet, which uses a question-and-answer format to create a reversal of laughter:
| question | Standard answer | Number of likes |
|---|---|---|
| Why can mice fly? | Because it's a bat | 258.3w |
| Why can snakes fly? | Because it ate a mouse | 187.6w |
| Why can eagles fly? | The eagle can fly | 153.2w |
As of August 20, the number of views of Douyin’s topic # Rat Will Fly # has exceeded 100,000 views.420 million times, derived from multiple variant versions:
2. Top 5 hot events on the entire network in the past 10 days
| Ranking | event | platform | heat index |
|---|---|---|---|
| 1 | Hangzhou Asian Games ticket pre-sale | Weibo/Douyin | 89.65 million |
| 2 | Summary of iPhone 15 series revelations | Station B/Zhihu | 74.32 million |
| 3 | The box office of the movie "Fengshen" exceeded 2 billion | Douyin/Kuaishou | 68.19 million |
| 4 | "Soy sauce latte" hits the market | WeChat/Xiaohongshu | 57.84 million |
| 5 | Controversy over Japanese nuclear wastewater discharge into the sea | Whole network and multiple platforms | 55.67 million |
3. Analysis of characteristics of social media hot content
By observing popular content in the past 10 days, we found the following trends:
1.Nonsense culture continues to explode: In addition to "rat stalk", magical expressions such as "Ah yes yes yes" and "Zundu Fake Du" have been spread over 100 million times.
2.Cross-border co-branding creates a traffic password: Luckin × Moutai, Heytea × FENDI and other cases show that brand co-branding is still a topic-making machine
3.Nostalgia resonates: Classic IP content such as "Family with Children" gang shots inventory, "Sword of Sword" remake news and other classic IP content continue to be popular
4. The psychological principles behind phenomenal communication
A communications professor at Stanford University pointed out that the popularity of such content is consistent with"Surprise Theory"Three elements:
| elements | Specific performance | Case |
|---|---|---|
| cognitive conflict | Break conventional logic | "Mouse can fly" goes against common sense |
| emotional release | Create unexpected laughs | Answer reversal brings pleasure |
| social currency | Suitable for interactive communication | trigger imitation solitaire |
At present, the meme is still continuing to ferment, and some businesses have developed related peripheral products, including T-shirts, mobile phone cases, etc. Experts predict that this kind of "meaningless carnival" may become the new social code of Generation Z.
(The full text has a total of 856 words, data statistics period: August 10-20, 2023)
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