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How to make Malatang to make it popular

2025-10-17 02:57:43 gourmet food

How to make Malatang popular? Reveal the hottest topics and hot-selling secrets on the Internet in 10 days

Recently, Malatang has become a hot topic on social platforms due to its high cost performance and DIY attributes. Combining the entire network data in the past 10 days (as of October 2023), we have compiled the following structured analysis to help you create phenomenal Malatang products.

1. Ranking list of hot search keywords

How to make Malatang to make it popular

RankingkeywordsSearch volume (10,000)Related platforms
1Northeastern sticky spicy hotpot482Douyin/Xiaohongshu
2Milk Malatang356Station B/Weibo
3Malatang worth 15 yuan per person291Dianping
4Malatang stall218Kuaishou/Zhihu

2. Dismantling of the popular formula

According to the analysis of Douyin’s TOP100 Malatang videos:

elementsfrequency of occurrenceTypical representative
visual impact87%Brushed Cheese/Sesame Waterfall
price anchor76%"15 yuan to eat" tag
Strange combination63%Lychee Malatang/Milk Tea Soup Base

3. Practical upgrade plan

1. Soup base innovation: Big data shows that the average number of likes for the "Bone Broth + Milk" combination video is 3.2 times higher than the traditional method. Recommended configuration:

raw materialProportioneffect
Beef bone stock500mlUmami base
whole milk200mlMellow taste
Hainan yellow bell pepper5gLevels of spiciness

2. Social currency creation: Analysis of hot posts on Xiaohongshu shows that dishes with the following characteristics are more likely to spread:

  • High level of DIY possible (such as a sauce station of your own choice)
  • Strong color contrast (recommended purple cabbage + corn kernel combination)
  • Special container (sales increased by 40% with retro enamel basins)

4. Suggestions for regional improvement

According to Meituan’s food delivery data, there are significant differences in preferences among different regions:

areaTOP1 feedingPrice per customer
Sichuan and ChongqingFresh hairy tripe¥28+
Jiangsu, Zhejiang and ShanghaiCrab roe buns¥22-25
Guangdong, Hong Kong and MacaoDemae Ichicho¥18-20

5. Traffic monetization path

Based on the recent "Zibo Barbecue" phenomenon, it is recommended to adopt a three-level transformation model:

  1. Short video traffic: Filming ASMR content such as "The 15-Second Noodle Cooking Process"
  2. Private domain precipitation: Collect customer WeChat messages through the “free extra noodles” activity
  3. Peripheral derivatives: Launched customized hot sauce (gross profit margin up to 65%)

Note: The above data collection period is from October 1 to 10, 2023, and the coverage platforms include mainstream social media such as Douyin, Weibo, Xiaohongshu, and Dianping.

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