What do men use for skin care? Inventory of hot topics and products on the entire network in the past 10 days
As men's awareness of skin care increases, the discussion around men's skin care has continued to rise online in the past 10 days. From celebrity styles to ingredients analysis, the following are hot topics and practical guides to help you quickly master the essentials of men’s skin care.
1. Top 5 hot topics on men’s skin care in the past 10 days
| Ranking | Topic keywords | Discuss the popularity index | Main platform |
|---|---|---|---|
| 1 | Skin care routine for men with oily acne-prone skin | 987,000 | Xiaohongshu/Douyin |
| 2 | Actual test comparison of men’s sunscreen | 762,000 | Station B/Zhihu |
| 3 | Recommended post-shave repair products | 654,000 | Weibo/What is worth buying? |
| 4 | Affordable men’s skin care set | 539,000 | JD/Taobao Live |
| 5 | Analysis of anti-aging ingredients for men | 421,000 | WeChat public account |
2. Men’s Essential Skin Care List
According to dermatologist recommendations and popular product reviews, men’s skin care should include the following 4 core steps:
| Skin care steps | Efficacy requirements | Examples of popular products | price range |
|---|---|---|---|
| clean | Oil control + gentle and non-tight | Shiseido Men's Cleansing Balm/Kerun Foaming Cleanser | 80-200 yuan |
| Hydrate | Refreshing and easy to absorb | Biotherm Men's Hydrodynamic Toner/MUJI Lotion | 100-300 yuan |
| Moisturizing | Matte and non-sticky | LAB SERIES Fengfan Facial Cream/Winona Special Cream | 150-500 yuan |
| sun protection | No whitening + anti-sweat | Anresa small gold bottle/Nivea men's sunscreen | 60-300 yuan |
3. Solutions for special needs
For special skin care needs that have been highly discussed recently, we recommend the following solutions:
1. Post-shave care:Aftershave, choose products containing witch hazel and centella asiatica ingredients (such as Bulldog aftershave), which can relieve redness and swelling. Popular posts show that 65% of male users ignore this step, resulting in enlarged pores.
2. First aid for oily acne-prone skin:The recently popular La Roche-Posay DUO lotion (containing niacinamide + salicylic acid) received a 92% positive rating in Douyin’s actual video, and it is recommended to apply it locally.
3. Anti-aging combination:Ingredient bloggers recommend the combination of morning C and night A: Rohto CC (vitamin C) in the morning + Neutrogena A alcohol night cream at night, costing about 200 yuan/month.
4. Insights into consumer trends
| consumer group | Buying preferences | Change in proportion | Represent the brand |
|---|---|---|---|
| Generation Z | Transparent ingredients/domestic products | ↑38% | Winona/Yuze |
| elite male | High-end multifunctional | ↑25% | SK-II Men/Helena |
| Sports people | Waterproof and sweatproof | ↑17% | Mentholatum/Goff |
5. Expert advice
1. Avoid using the top five products containing alcohol (Alcohol Denat). Recent evaluations show that these products will cause barrier damage to 46% of users.
2. Prime time for night repair: Use products containing ceramides between 23:00 and 2:00 to increase absorption efficiency by 40%.
3. According to the latest data from Tmall, the unit price of men's skin care products has increased by 21% year-on-year, showing a clear trend of consumption upgrading. However, the blogger "Skin Care Senior" reminds: expensive ≠ suitable, you must first determine the skin type (dry/oily/sensitive).
To sum up, men’s skin care is developing from basic cleansing to refined care. Only by staying on top of hot trends and choosing products that suit your needs can you achieve effective skin care. It is recommended to save the table in this article as a purchasing guide and focus on ingredients rather than marketing concepts.
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