What color lipstick is the most popular in summer? Inventory of hot topics across the Internet
Summer is the best season to change your lipstick. As the temperature rises, makeup styles gradually turn to fresh and energetic. In the past 10 days, the discussion about summer lipstick colors has soared across the Internet, especially celebrity styles, Internet celebrity recommendations and brand new products have become the focus. This article will combine hot topics and data analysis to reveal the hottest lipstick colors this summer!
1. Popularity ranking of summer lipstick colors across the Internet

| Ranking | color | heat index | Representative brand/color number |
|---|---|---|---|
| 1 | peach orange | 98.5 | YSL #153, Dior #541 |
| 2 | water red | 92.3 | Armani #405, MAC #Ruby Woo |
| 3 | Milk tea brown | 88.7 | Chanel #176, Estee Lauder #420 |
| 4 | coral pink | 85.2 | Tom Ford #09, NARS #Dolce Vita |
| 5 | purple grapes | 79.6 | Givenchy #19, Guerlain #214 |
2. Analysis of the top 5 lipstick colors worth trying this summer
1. Peach Orange: A must-have for energetic girls
Peach orange is a well-deserved C color this summer, combining the vitality of orange and the gentleness of peach. Notes related to Xiaohongshu have increased by 120% in the past 7 days, which is especially suitable for yellow skin to improve complexion. YSL's new #153 "Sunset Peach" has become the most out of stock. Apply thinly for daily use and thickly for whitening.
2. Water red: classic and timeless
Water red is on the rise this summer, with the Weibo topic # Summer Whitening Water Red Lips receiving more than 200 million views. Different from the rich reds in winter, clear textures are recommended in summer, such as the velvet water red of Armani Red Tube #405, or the mirror effect of MAC Lollipop Lip Glaze.
3. Milk tea brown: the first choice for high-end feeling
Milk tea brown has been on the list of summer favorites for three consecutive years. This year, the new gray tone and improved version is more advanced. Douyin videos related to "Milk Tea Brown Lipstick" have been viewed more than 80 million times, and Chanel's new product #176 "Almond Roasted Milk" was called "the ceiling of commuting" by Li Jiaqi.
4. Coral powder: a magical tool for reducing age
Coral pink will be reborn in the summer of 2023, and Tom Ford #09 "Coral Island" has become a popular color test among Xiaohongshu amateurs. Data shows that women aged 25-30 accounted for 63% of purchases, an increase of 15% from last year, indicating that young and mature women are also beginning to favor this vibrant color.
5. Purple Grapes: Cold White Skin Special
Although relatively niche, the discussion of purple grape color in the beauty area of Bilibili increased by 40% month-on-month. The metallic luster version of Givenchy #19 "Succulent Grape" has become a new favorite at night parties. It has a futuristic look when paired with purple eye makeup.
3. Summer lipstick purchasing guide
| Skin tone | Recommended colors | Lightning protection color | Texture suggestions |
|---|---|---|---|
| cold white skin | Purple grape, coral pink | Earthy orange | Mirror/Metal |
| Warm yellow skin | Peach orange, milk tea brown | Phosphor | velvet/matte |
| neutral leather | water red, bean paste powder | Nude color | Satin/moisturizing |
4. Tips for using lipstick in summer
1. In hot weather, it is recommended to choose a waterproof and anti-shedding formula, or add a lipstick raincoat
2. Mirror lip glaze looks more refreshing than matte texture
3. You can try the "juice lip" painting method: apply thick paint in the middle and blend the edges
4. Exfoliate regularly to avoid lipstick streaks
5. When the ultraviolet rays are strong, it is recommended to choose a lip balm with SPF value as a base.
Judging from the data, lipstick colors this summer show a trend of "increasing brightness and decreasing saturation", indicating that consumers are more pursuing a natural and fresh makeup effect. Summer-limited concepts such as "frozen feeling" and "ice mist" also appear in large numbers in the brand's new products. It is recommended to choose 2-3 colors from the TOP5 popular colors to try based on your skin color and occasion needs to easily create a summer atmosphere makeup look!
check the details
check the details